Selected Work
Marketing strategist & systems architect—campaigns, funnels, automations, and the systems behind them.
sarahharding.co · [email protected] · 515-201-6418
200% DTC Growth as CMO
Conversion · Paid · Audience Growth
Led marketing for a new spirits brand to 200% DTC sales growth and 800% social engagement—an omnichannel launch across paid (Meta/Google), PR, and influencer, optimized against the analytics.
Meta Ads: $500/Month to First Client in 36 Days
Paid Social · Funnel · Conversion · Analytics
Built and ran a Meta ads system from scratch for a website/marketing/SEO agency on a $500/month budget. In two months: a 24,350-person warm retargeting audience at ~$0.13 each (vs. $3–15 per traditional lead), three data-validated winning video ads, 18 leads, 9 qualified sales calls, and the first client closed—stable, predictable performance two weeks ahead of plan.
Marketing Operating System—Broads
Systems · Data · Automation
Built a marketing operating system for Broads—a scorecard that auto-pulls Calendly, email, leads, and retention into one view, replacing manual reporting with real funnel visibility, plus repeatable campaign systems (ClickUp template, SOP, brief) that freed the team to focus on strategy over logistics. Then mapped the next opportunities: GA4, heat mapping, paid media.
Audience & Funnels From Zero
Audience Growth · Funnel · Content Strategy
Grew a brand and audience to 100k+ from scratch, and built the content systems and acquisition funnels behind it—repeatable, documented, and built to run without me.
